One of the four key massages Pertaining the overall message of ‘Healthy Eating’ for primary School will be:

The children’s need to drink milk every day and because VITAMILK is lactose intolerant, it is suitable to children across all dietary preferences. In addition, VITAMILK is not just milk but it’s an Energy Food Supplement drink which will enable the children to remain fuller for longer.

Healthy eating for primary-school children is important for under nutrition, especially deficiencies in vitamins and minerals affecting a large proportion of children in this age group. Healthy eating is there for important to ensure their normal growth and development and to establish eating patterns that can be maintained into adulthood. The Nutrition week campaign over the years has collaborated with the following partners; Department of Social Development, Department of Education, UNICEF, the Consumer Goods Council South Africa, Consumer Education project of Milk SA, Association for Diabetics in South Africa (ADSA), Heart and stroke foundation SA, Nutrition Society Southern Africa, Deities South Africa.

 

The objectives of the National School Nutrition Programme are to:

•          Improve children’s learning ability through school feeding;

•          Promote healthy lifestyles through nutrition education; and

•                                   support development of food gardens in schools. This proposed Partnership with the VITAMILK brand would be key in the achievement of all three objectives.

 

The purpose of the National Nutrition Week (NNW) is to raise awareness on healthy eating and physical activity/exercise as a way of living healthily. This is in line with VITAMILKS Core values of the brand are natural goodness from soy, good source of quality protein, great taste and healthy life. These values are communicated through all our promotional and marketing channels.

 

VITAMILK is the ideal on the go and in-between meals beverage that fills the pangs of hunger. In delivering this simple but essential function, VITAMILK also empowers learners – to do more.

 

Winning is not possible without effort which requires energy and vitality. VITAMILK   reenergizes and refreshes the body and mind when it needs it most. The vision is set to see even more champion students emerging from our country.

 

Schools are encouraged to establish food gardens for learning purposes as well as to supplement the NSNP. schools that have food gardens. Supporting, maintaining and sustaining these food gardens is achieved through partnership with other stakeholders to provide necessary equipment and other resources.